Here’s an example of a company that has completely dropped the ball.

Banfield Pet Hospital

Perform a search on google for “banfield” as i have done here.  http://www.google.com/search?q=banfield&sourceid=navclient-ff&ie=UTF-8&rlz=1B3GGGL_enUS240US240

2 of the top 5 rankings are “Pissed Consumer” and “Consumer Affairs“.  This isn’t exactly what you want your customers to see when searching for your company.  Banfield either has too much business, isn’t concerned with consumer opinion or even more disturbing, they have no idea this even exists.  Rest assured before this post i have sent Banfield information regarding this matter and how to resolve it.

Now, assuming you haven’t abandoned the rest of this post to make sure your customers aren’t kicking the shit out of you. Here’s 3 easy steps to follow.

1. Google alerts – This should be your first step.  Google alerts allow you to specify keywords to monitor in their index. When your name or keyword phrase turns up, you receive an email from google.  Pretty simple, huh?

2. Respond! – Did I say that loud enough?  Once you receive an alert because of a disgruntled customer it is very important that you take a few minutes to respond to their complaint.  I many cases the customer is upset because of a faulty part or a rude customer service representative.  You need to reply to this person in the PUBLIC eye and offer them a discount on their next purchase (assuming they make one), or ship the replacement product for free.  Yes, the negative post is still visible for the world, but at least you have proven that you care about them and offered to help.

3. Launch an seo campaign with extensive content distribution – Ok, it’s time to roll up your sleeves and start writing.  Banfield Pet Hospital could easily reduce the amount of negative visibility they’re receiving by writing and publishing content.  Every company engages in public relations. Start optimizing your releases so they rank highly for your company name and keyword phrases. Write and publish articles about your services.  Does your company have instructional or promotional videos?  Yep, we need to optimize and distribute those as well.  Google loves new content and when done properly you can easily push the negative listings down in the rankings while your new content to the top!

If your company has fallen victim to poor search engine reputation management, call work media today at 615-263-2811 or 888-299-4837 for a free consultation. For as little as $1200 per month we can get your reputation back on track.

Anyway, this is a new blog we’ve started because we’re constantly posting valuable information on search marketing and quite frankly we’ve begun to run out of room on our web site and primary blog.

Here’s a link to the Work media Internet Marketing Blog – Nashville Advertising

Work Media is an internet marketing company based in Nashville, TN